
The iphone exclusivity contract arranged with mobile carrier powerhouse ATT is set to expire at the end of June 2010.
Currently, ATT subsidizes $450 for every new iphone purchased. This is what allows us to buy them for around $200. At the end of june that contract will be up leading to a few options.
1. Open the iphone to competitor services such as verizon, sprint and T-mobile
2. Renew the exclusivity with ATT
3. Renew the exclusivity with ATT and ask for more subsidies to help lower the price of the iphone.
What do you think will happen?